The danish brand ByFalengreen creates certified hair products. The products are gentle to both the environment and the skin.

By Falengreen wanted this message to be told, as the owner herself had had bad personal experiences with allergies from harmful chemicals in products.  

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Forming content, timeline, PR and communication on Facebook and Instagram, I worked as social media manager on getting this message out and generate brand awareness.

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In only four months, the adverts were exposed more than 100.000 times reaching 60,000+ people of the target group.

Out of these, more than 4,500 people interacted with the posts/adverts and created a strong community feeling for the Falengreen brand.

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In order to increase sales and make people aware of a newly launched website, we focused on sending the target group to the website.

This resulted in 670 clicks with people viewing the products and browsing the website.