In 2014, JUNK De LUXE, owned by PWT Group, needed a rebranding. Their clothes collection had had a fashion makeover and they wanted people to become aware of the new and younger look. 

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Knowtheirname was given the job to make this happen. 

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We sat up a partnership between the danish urban rapper KESI and JUNK de LUXE. 

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We did a photoshoot with KESI in JUNK de LUXE's new autumn collection and when JUNK de LUXE opened their flagship store in Copenhagen and of course KESI was there performing some of his songs for the invited guests. 

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JUNK de LUXE's more than doubled their followers on Facebook and got 5,5 times more followers on Instagram.